Tauro Capital Finance, Website

Brief

Tauro Capital required a stand out corporate identity, branding and new website aligned to their growing finance company. Alaress was engaged to provide a fresh new look and a modern, simple website. Tauro Capital also required new 'stand out' business cards ready for an upcoming company launch.

Solution

The design brief for the new corporate identity for Tauro Capital was specific and required a large amount of research and development to assess the current market competitors. After finalising a concept for the new brand focussed around the “bull market” Alaress refined a concept that was met with enthusiasm from Tauro's Directors.

Following the completion of the new brand, Alaress then proceeded to assist Tauro through their content creation stage for the new website. The new website was designed to be simple and corporate and provide a solid impression for potential clients who would visit the new website. A Flash animation was created for the homepage to create additional impact of first arriving at the website.

Results

Simon Ward – Director of Tauro Capital Finance said:

Alaress combines the professionalism of an established firm with the freshness and innovation you would hope a young, quirky team bring to the table. I found dealing with them to be a fun experience and although we worked through a number of different iterations, the final website for our business looks fantastic and is the source of a lot of positive feedback.

Being a new business, it was essential that we got up and running quickly. I was impressed with the speed and efficiency of Alaress' design process and when I did request some changes the team responded quickly. I believe the site has helped us win business and in terms of our investment, I feel it was money well spent.

We regard the site as a long term project and we see our relationship with Alaress as a strategic partnership — we can't wait for the new revolution in our web marketing. I would have no hesitation in referring a colleague to these guys — they're excellent!

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