Paragon Care, Website

Brief

Paragon Care were looking for a digital partner that could quickly and cost effectively, launch a number of websites for their growing portfolio of businesses. This ASX listed company needed a public shareholder website for Paragon care and a suite of websites for their acquired divisions Lifestyle Planning and Tender Living Care.

Paragon Cares' website would provide them an online face for the company, a platform to grow from and manage the content and an email marketing platform that could help them connect with their shareholders regularly. The Lifetime Planning and Tender Living Care websites were required as online brochures to support the company's existing branding and marketing collateral.

Solution and Results

Alaress worked with Paragon Care to establish a clear set of project requirements and goals. Once set, we scoped a system that would give Paragon's staff everything they needed in a short timeframe. The corporate website design reflected the corporate image they were looking for and the content management system was built on our A'Presto CMS to easily populate the areas of the site that required highly frequent updates.

An email marketing platform was deployed and reusable templates were designed so that ongoing communication with their shareholders and email list is simple as pie.

Alaress also produced a design in line with Lifetime Planning's brief that displayed their company in a professional and personal light. The new website was developed using modern coding standards to ensure that future search engine optimisation strategies could be integrated with their other marketing and advertising initiatives.

Mark Simari, Marketing Director of Lifetime Planning said:

Alaress held my hand through the process of transforming our previous bland website to an upbeat, informative, engaging site that services our industry exceptionally well. Their professionalism and patience was very much appreciated in addition to their exceptional design skills.

Paragon Care
Lifetime Planning
Tender Living Care

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