Ormond College
Brief
Ormond College required a website refresh. Their site was old and lacked the functionality to provide communication channels to their audiences and the power to attract new students. Alaress won the tender and began to consult Ormond’s council to begin planning the new project.
Solution
We worked with Ormond to determine their target audiences, primary website objectives and project outcomes. Ormond needed to reach out to future students, to show them Ormond is a vibrant community of future world leaders. In addition to this goal, Ormond needed their Alumni to stay in touch and continue to offer support.
We prioritised their target audiences as Future Undergraduates, Future Graduates and Alumni. We then designed user experiences for each group, by mapping out possible interactions and scenarios and to understand what information they may seek from Ormond. This lead us to the discovery of user specific landing pages!
Result
Now Ormond's community can quickly access their relevant content, news and events through a clean and functional interface.
- Client:
- Ormond College
- Year:
- 2011
- Category:
- Website