Brad Teal Real Estate
Brief
Brad Teal Real Estate (BT) maintain a strong commitment to innovative business strategies using state-of-the-art technology and methods, all designed to produce the best possible outcomes for clients. BT selected Alaress to provide a new website to lift their corporate image online and distinguish the company as a market leader. A customised content management system (CMS) integrated with BT's existing property management platform was required.
Solution
New interfaces were designed to simplify the user's process of selecting service categories and searching properties. The design supports the existing brand and photography of BT's staff was coordinated and utilised throughout the new website and for future digital/print requirements.
A CMS was developed to facilitate multiple staff managing ongoing website updates. To reduce data entry, Alaress integrated the website with the existing property management system utilising an XML data source API.
A Flash flipping book catalogue was developed to make BT's regular printed property catalogue accessible online. Post launch, an online marketing strategy including an email and social media marketing solution has been developed to boost BT's ongoing digital engagement to their customer base.
Results
The BT corporate image as a market leader is highly evident throughout the website which has driven positive feedback from Brad Teal's customer base. The new website is easy to use for visitors to the website and administrative staff at BT. The integrated CMS has streamlined regular updates to the website, online catalogue and the property listing maintenance task by connecting the two systems.
- Client:
- Brad Teal Real Estate
- Year:
- 2010
- Category:
- Website