What makes someone a ‘digital expert’?
Today I read an article written for Smart Company by Fi Bendall, the managing director of digital and interactive consultancy company Bendalls Group. It resonated so strongly with me that I felt the need to share it.
Fi indicates in her article we come across many imposters claiming to be ‘digital experts’ who make promises and just don’t deliver. She refers to Digital experts having the capability to build businesses online and this is what specifically resonated with me.
So now the drum roll…. I realised after reading this article that I am fortunate to work with a digital expert, James Leckie. Now James is not a blogger, podcaster, author, and does not meet the criteria of being 35-year-old-plus type. James is under 35 years of age yet meets all of Fi’s criteria detailed below. James consistently surprises me with his understated ability to understand business and a digital business in context. He’s especially expert when it comes to digital solutions for education, evident in Alaress’ flagship product, the Schoolbox learning management system. I encourage you to read Fi’s article, What makes someone a ‘digital expert’?, as it will help you the next time you’re introduced to a so called ‘Digital Expert’ to spot the imposter.