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Through The Eye Glass – Google AdWords’ Traffic Estimator
Posted by
Sean Richards on the 6th of October, 2009
Posted in Internet Marketing, Pay-Per-Click, Website Conversions | 2 Comments ›
If you are considering investing either time, money or both into an online marketing or SEO campaign, one of the first steps we advise you to consider completing is to assess and measure the potential rewards of optimising your website for a set of keywords. The reason why this step is so important is that before you start investing is an often time consuming, labor intensive and often expensive strategy to boost your businesses online traffic, why not gain some insurance that your selected keywords will yield the results you are seeking.
Fortunately for us our good friends over at Google have provided us with yet another invaluable tool which provides this exact information enabling us to ensure that the effort and spend we intend to invest on search engine optimisation for a website is both justified, risk managed and will yield the traffic results that we set out to achieve.
Google AdWords traffic estimator is a publicly available, keyword traffic analysis tool and helps in gathering data on how much estimated traffic individual keyword will result in based on certain parameters including locality and other metrics. The first step once you arrive on the traffic estimator’s interface is to enter in any the keywords that you have selected for inclusion in your SEO strategy. Next you choose to detail an optional daily budget which will enable you to see estimates for the amount that you want to spend each day. You can alternatively leave this field blank to see all available clicks. Then simply select the local currency and user locality targeting such as country, regions and cities etc and proceed on to the results.
The results interface now presents you with a range of information including search volume indicators, estimated cost-per-click (CPC) amounts, ad positions, clicks-per-day and cost-per-day.
Albeit convenient and generally awesome that the traffic estimator is freely available for anyone to use regardless of whether or not they have a Google AdWords accounts, you do need to be made aware that if you are not using a Google AdWords account, there can be a margin of error in the statistics that you are presented with. This is due to the tool not having the advantage of direct access to information about your specific keyword campaign.
Google quotes: “Estimates are based on general system-wide performance information. You’ll see better estimates with an existing account that has built up a performance history. Newer accounts may still show less accurate results.”
It’s also worth noting that all estimates are provided as a guideline, and are based on system-wide averages and that your actual costs and ad positions may vary from those displayed. Also, estimates for your selected keywords are based on click-through rates for current advertisers and this means that these dynamic estimates do change often.
Anyone that is considering investing time and money and is establishing which keywords would be best suited for search engine optimisation for their business should consider using this traffic estimator. It will provide you will information on a keyword’s estimated popularity, the average cost-per-click that you should expect to be paying for certain search engine result positions and more.
Whether you currently have an online marketing firm or digital agency completing your AdWords search engine marketing, you manage your own internet marketing campaigns or if you are an SEO expert, this tool is a valuable asset to your arselal of SEO tools.
Estimates for these keywords are based on clickthrough rates for current advertisers.
on the 6th of October, 2009 2:55 pm
on the 16th of October, 2009 9:09 am
Hello from Russia!
Can I quote a post in your blog with the link to you?