Kick-Start your SEO knowledge with Google’s Search Engine Optimisation Guide

google-guide

Back in November 2008, Google found themselves asked often at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?”

Of course there are multiple answers to this question, and a wealth of search engine optimisation information available on the web, however there is so much that it can be intimidating people who are not web veterans, newer webmasters or those unfamiliar with the topic. Fortunately Google thought it would be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

We’ve created a simple mind map of what the SEO guide covers:

Alaress Search Engine Optimisation SEO Guide

Download The Alaress SEO Mindmap

The Google Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. The idea was that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, Google included many illustrations, pitfalls to avoid and links to other resources that help expand our explanation of the topics. Google plan on updating the guide at regular intervals with new optimisation suggestions and to keep the technical advice current.

So, if you find yourself asking the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best SEO practices that you might want to check out.”

Google Since the release of our Search Engine Optimization Starter Guide last November, They have been extra busy adding in localized versions for international users. Today, they announced that the guide is now available in 40 languages, which covers 98% of the global Internet audience.

If you are able to digest the concepts that this guide outlines and manage to implement the recommendations provided by Google, your business’ website will definitely rank more competitively for your keyword phrases. Further, you might actually find your website ranking for less competitive keyword phrases you never thought would bring in new traffic. In our experience, a healthy link building strategy builds the fundamentals of successful SEO and forms up to 95% of a well executed SEO strategy.

For those interested, here’s a list of the languages available:

Alaress is a full-service digital agency specialising in creating unique digital experiences and online solutions that solve problems and deliver results.

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